“Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them.”

"...a deeper richer value exchange..."
The New York Times

"While businesses need to make a profit, it doesn't have to be at the expense of its people."
Inc. Magazine

"...It's not only an enlightening book, but one filled with touching personal stories of real employees whose lives were changed for the better forever when they began working at Barry-Wehmiller..."
The Container Store

"...improving the workplace can improve their lives..."

Read the book that will challenge the way you think about how to run a business and, above all, how to be an inspirational leader. See moreChapman and Sisodia share the lessons learned throughout the transformation of capital equipment and engineering consulting firm Barry-Wehmiller as well as Chapman’s own personal transformation as a leader. You’ll get an insider’s view of the steps Chapman and his team undertook to create a thriving organization where making people feel valued, cared for, and an integral part of the organization’s shared purpose is the priority. You’ll be inspired and equipped with tangible actions to implement today to build an exceptional organization for tomorrow.

Read an Excerpt


“Profit matters, but people matter more. In Everybody Matters, Bob Chapman and Raj Sisodia use real-world examples to illustrate how the humanity so often absent in today’s boardrooms is actually a direct path to sustained growth. It’s a message that should be taken to heart by business leaders everywhere.” Ron Shaich, Founder, Chairman & CEO of Panera Bread
Everybody Matters is a breakthrough book based on a fundamental principle: it’s people doing the work who make the difference – not the managers, not financial engineering. Leaders who empower them like Bob Chapman of Barry-Wehmiller inspire everybody to achieve remarkable results. Thanks to Chapman and Raj Sisodia for calling us back to what really matters in business.” Bill George, author of Discover Your True North, Former Chairman & CEO of Medtronic and Senior Fellow at Harvard Business School
"Everybody Matters simply blew me away. This is THE book that practically every corporate CEO in North America has been breathlessly waiting for...even if they don’t yet know it!” Bob Burg, co-author of The Go-Giver
“Through Everybody Matters, Bob and Raj beautifully illustrate the important intersection of business and the true essence of the human spirit. Barry-Wehmiller and its leaders recognize the massive role that work plays in determining people’s self-worth. They understand and embrace that people want to go to work and feel valued, they want to work alongside other caring people and feel great about what they’ve accomplished. When they feel better about themselves, they go home and treat their families, their friends and their communities better. One company, one employee at a time, Barry-Wehmiller is changing the world – and the world of business! If this model can be successful in manufacturing, it can be successful anywhere.” Kip Tindell, Chairman & CEO of The Container Store and author of Uncontainable
“Before I met Bob Chapman and the many people of Barry-Wehmiller, I feared this kind of organization existed only as a science-based concept in my head. It is almost impossible for me to adequately convey my admiration, excitement, and incredulity... You almost need to go there – to meet the magnificent, caring people who actualize Barry-Wehmiller – to believe not only that it exists, but also that it easily can and should exist everywhere. To give people the power and freedom to care for each other, to trust that people want to do well and be good… and to see how these things create value for everyone – it doesn’t get better than that. I have (happy) tears in my eyes as I write this." Amy Cuddy, Associate Professor at Harvard Business School
"Is it possible to run a successful business without treating people like numbers? Can a corporate culture of mistrust and insecurity be transformed into one of caring and fulfillment? Everybody Matters answers these questions with an enthusiastic Yes! This is a story about making people's lives better through mindful leadership. If you're ready for a new way of doing business, this is the book for you.” Daniel H. Pink, author of To Sell is Human and Drive
“When it comes to maximizing potential, Chapman and his team at Barry-Wehmiller have it figured it out. Everybody Matters shows how you can transform any organization—and its people—when you begin with care, compassion and human connection. This deeply moving and practical book will have you asking yourself 'Why haven’t we been doing this?' Now you can begin tomorrow!” Jack Canfield, co-author of Chicken Soup for the Soul at Work® and The Success Principles™
Everybody Matters is a case study of Conscious Capitalism in action—an organization that thinks of its people as its most important customer. If its leaders treat people well, empower them, and love on them, the people will be fully engaged and will take care of the organization’s second most important customers: the people who use its products or services, the suppliers, and the community. When that happens, they all become raving fans of the organization, which increases business and takes care of the third most important customers: the investors and owners. Read this book and see Bob Chapman prove that profit is the applause you get for creating a motivating environment for your people so they take care of all of your customers, with Conscious Capitalism guru Raj Sisodia cheering him on.” Ken Blanchard, co-author of The New One Minute Manager and Legendary Service
"Super book. It gives us a vision of business that makes it fit for human beings. Every manager and business student should read it." R. Edward Freeman, Professor at The Darden School, University of Virginia
"Putting people first is good business -- in all senses. In this eye-opening and inspiring book, based on decades of hard-won experience in the business world, Bob Chapman and Raj Sisodia show how to reach true 'win-win-win' solutions -- good for employees, good for employers, and good for the community. I highly recommend not just reading it but putting its wisdom immediately into practice!" William Ury, co-author of Getting to Yes and co-founder of Harvard Negotiation Project


Bob Chapman

Bob Chapman intends to change the world. Chapman is Chairman and CEO of Barry-Wehmiller Companies, a capital equipment and engineering consulting firm with more than 8,000 team members worldwide. After seeing the positive impact of Barry-Wehmiller’s people-centric culture on the lives of his employees, Chapman felt compelled to raise awareness about business enterprise’s opportunity to become the most powerful positive influence on our society.

“As business leaders it is our responsibility to create caring work environments in which people can realize their gifts, develop their talents, and feel a genuine sense of fulfillment for their contributions in pursuit of a shared vision,” Chapman explains. He says the ripple effect of that environment is that “team members feel better about themselves and are therefore better spouses, parents, friends, citizens of their communities. That’s how we can change the world.”

Chapman shares his message about the power of people-centric leadership—called Truly Human Leadership at Barry-Wehmiller—through speaking engagements, his blog, and with anyone he meets. “Barry-Wehmiller is proof that you can pay people fairly, treat them superbly, and compete globally,” says Chapman. “It is our hope that by sharing our message, other companies will take note and follow suit.” Chapman’s list of speaking engagements includes Conscious Capitalism 2015, AME International Conference, Institute for Healthcare Consumerism Forum, Transformational Leadership Council, TEDxScottAFB, Shingo Prize for Manufacturing Excellence International Conference, Army Center for Officer Leadership (Ft. Leavenworth, KS), Mid-America Corporate Growth Conference, HERO Forum for Employee Health Management, Greenleaf Center for Servant Leadership’s International Conference, and St. Louis Business Journal’s Salute to the Top 150 Privately Held Companies in St. Louis.

Chapman took over the reins of the privately-owned Barry-Wehmiller upon his father’s death in 1975, when it was a struggling bottle washer business. Since then, the single-market company has grown into a corrugating, packaging, and paper converting equipment and consulting conglomerate through strategic acquisition, operational expertise and commitment to, as Chapman likes to say, “the lives within my care.” Today, $2 billion Barry-Wehmiller is a combination of more than 75 acquired companies spread across 100 locations around the globe. Since 1987, it has continued a pattern of 15 percent compound growth in revenue and share value.

In the early 2000s, Chapman championed the transformation of Barry-Wehmiller’s culture into one focused on bringing out the best in its people through communication, trust, celebration, respect, continuous improvement and responsible freedom. “We don’t define success in the traditional manner of most businesses,” says Chapman. “At Barry-Wehmiller, we measure success by the way we touch the lives of people.” The company’s innovative learning institute, Barry-Wehmiller University, was launched in 2007 to help sustain its people-centric culture. Through it, team members can experience growth—personal and professional –by taking courses in communication, leadership development, Lean principles, customer/client relations and more.

Chapman has a BA from Indiana University and an MBA from Michigan. He spent his early career as an accountant with Price Waterhouse.

For more information:
Bob’s blog | Animation of Bob’s “Truly HumanLeadership” TEDx

Raj Sisodia

Raj Sisodia is the Franklin Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. He is also Co-Founder and Co-Chairman of Conscious Capitalism Inc. He has a Ph. D. in Marketing from Columbia University. Raj is co-author of the New York Times and Wall Street Journal bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Publishing, 2013). In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the Chartered Institute of Marketing. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011.

Raj has published seven books and over 100 academic articles. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose was named one of the best business books of 2007 by Amazon.com. He has consulted with and taught executive programs for numerous companies, including AT&T, Nokia, LG, DPDHL, POSCO, Kraft Foods, Whole Foods Market, Tata, Siemens, Sprint, Volvo, IBM, Walmart, Rabobank, McDonalds and Southern California Edison. He is on the Boards of Directors at at The Container Store and Mastek, Ltd. and a trustee of Conscious Capitalism Inc.

For more information:
Raj’s Personal Website | TEDx Talk on Conscious Capitalism



1. Why a book, why now and how long has this been in the works?
See answerBarry-Wehmiller’s vision states, “We measure success by the way we touch the lives of people.” It doesn’t say “Barry-Wehmiller” people. It is our desire to share our journey and lessons learned; the gifts we’ve been given or discovered, with the world. We were also routinely encouraged by influential people around the world to share our story. We found writing a book was an efficient and effective way of doing this. We also came to the realization that if we want a better world and we believe business has the unique opportunity to be the greatest force of good in our societies, we cannot do it alone. We need other organizations to implement these ideas to truly make a difference in this world. We’ve been working on this since August of 2014 and we’ve been fortunate to work with an amazing team of caring people from our co-author to our publisher and everyone in between. Hide answer

2. What is the book about?
See answerWhile the beginning of the book is about Bob Chapman’s life and decisions he made as a CEO, this is much more than a story of one person or one company. This is about Truly Human Leadership and its creation at Barry-Wehmiller and how business has the opportunity to be the greatest force for good in our societies. Most importantly, the book is about how any organization can implement the ideas with the same resulting impact that Barry-Wehmiller has seen. Hide answer

3. Who should read the book?
See answerCall us biased, but we think everyone should read this book! Anyone who desires to make a positive difference in the lives of others will benefit from reading this book. Hide answer

4. What is the hope for the book?
See answerFirst, that the words resonate with all BW associates on a personal level—after all, they were inspired by the culture and leadership model we aspire to live every day. We also hope that our story deeply influences the way people around the world lead and interact with others. Rather than just a survey or an overview of theories, we hope readers will see BW as a tangible example as what happens when you care for your people like family. We hope people will be inspired to share the read with others as a playbook to how business can be a force of tremendous good in our societies. And we hope that this book is inspirational and aspirational to our own associates as it is to readers outside the Barry-Wehmiller family. Hide answer

5. Who are the authors?
See answerBob Chapman and Raj Sisodia. Read their bios above. Hide answer

6. Who is publishing the book?
See answerPenguin Random House. We were encouraged to tell this story on a large scale and Penguin’s Adrian Zackheim and his talented team are bringing this concept to reality. Hide answer

7. How was the title and subtitle chosen? What were some of the titles and subtitles not chosen?
See answerThrough the writing and editing process, we eventually selected a title that summed up the message of the book and resonated with all involved: Everybody Matters. The subtitle further explains the title and gives the reader a hint as to what is inside. During a meeting at Penguin Random House in NYC, Simon Sinek, Bob Chapman and Adrian Zackheim bounced ideas off one another and came to the subtitle: “The Extraordinary Power of Caring for Your People Like Family.” We loved all our titles we created, but this title/subtitle combination reflects the message of the book perfectly and serves as a warning to those looking at the cover that this is not your typical management read. “The Human Imperative” and “Truly Human Leadership” were a couple of titles we had early in the process. Hide answer

8. Who wrote the foreword?
See answerSimon Sinek, author of Start with Why and Leaders Eat Last, and long-time friend, and admirer of Barry-Wehmiller, graciously agreed to write the foreword. Years back Simon visited our organization and came to the conclusion that since his ideas existed in reality at Barry-Wehmiller he could no longer be called a nutty idealist. His praise also came with a challenge. After learning about Barry-Wehmiller he told us if we didn’t share this with the world we were selfish people. His challenge is a big part of why this book was published! Hide answer

9. Is it available in other versions: paperback, e-book?
See answerOur publisher tells us that books generally transition to paperback only after the hardcopy sales slow. Here’s to hoping it won’t be in paperback for a while! You can order an e-book today, to be delivered to your preferred device. Hide answer

10. Will the book be translated into other languages?
See answerWe hope so! Our publisher tells us if the book sells well in English and has demand from publishers in other countries outside the US it has the chance to be translated and published in other languages as well. Hide answer

11. What’s the best way to get a more in-depth look at the content and the people featured in the book?
See answerBob’s blog, trulyhumanleadership.com contains expanded versions of many of the stories featured in the book, and much more. It’s regularly updated with new stores and thoughts from Bob, so make sure you subscribe so you don’t miss a post! Hide answer

12. How do I stay updated on media and other activities before and after the publish date?
See answerThis website will be updated regularly with all the latest developments. You’ll also find them at trulyhumanleadership.com and barrywehmiller.com. We also encourage you to follow us on social media:
Twitter (@barrywehmiller)
Hide answer

13. How do I learn more about Barry-Wehmiller and its people?
See answerCheck out our websites: trulyhumanleadership.com and barrywehmiller.com. Hide answer

14. Do you have any resources to help organizations achieve what you describe in the book?
See answerYes! We recognize that some organizations will want more than the book. We have created the BW Leadership Institute for just this purpose. The Leadership Institute is actively looking for organizations who believe what we believe and seek assistance in facilitating their journey. Not a consulting profit center for Barry-Wehmiller, the Leadership Institute is practitioner-based and seeks to share the lessons and successes in a way outside organizations can make their own. Hide answer

15. Who should I talk to if I have other questions?
See answerFor more information, please contact Mary Rudder, Barry-Wehmiller Global Messaging Leader, at mary.rudder@barry-wehmiller.com. Hide answer

16. Where will proceeds from Everybody Matters go?
See answerAll Barry-Wehmiller proceeds from Everybody Matters will be donated to Our Community LISTENS, a nonprofit dedicated to bringing powerful Communication Skills Training to communities throughout the United States. Hide answer


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Thank you for purchasing Everybody Matters: The Extraordinary Power of Caring for Your People Like Family.

As a friend of our organization, we are pleased to offer these special bonus materials. No proof of purchase is necessary to access the items below. At Barry-Wehmiller we believe in people and rather than asking for trust, we give it.

If you have not yet ordered your copy, you can do so by clicking here. Enjoy!

Visioning Module
At Barry-Wehmiller, we define vision as “a compelling picture of your purpose having been achieved.” Leaders are called to be visionary, but creating your organization’s vision—that ideal future state toward which you strive daily - calls for disciplined planning, thoughtful engagement and rigorous implementation.

Click here to learn more about our approach
Leadership Checklist
Common sense is not always common practice. Barry-Wehmiller’s Leadership Checklist reminds leaders of the daily leadership behaviours they should perform each and every day. We believe leadership is an awesome responsibility that should not be left to chance.

Bonus Everybody Matters Podcast with Bill Ury & Bob Chapman
A bonus episode of the Everybody Matters podcast, featuring author, Harvard professor and conflict negotiator Bill Ury interviewing Bob Chapman. The Everybody Matters podcast is a podcast on leadership produced by Barry-Wehmiller and is available on iTunes or at trulyhumanleadership.com.

Foreword by Simon Sinek
Noted Optimist and NYT Bestselling Author Simon Sinek has been a long-time admirer of Barry-Wehmiller and Bob Chapman. Barry-Wehmiller represents the reality of what Simon knows is possible and spends his life passionately advocating. Simon featured Barry-Wehmiller in his best-selling book Leaders Eat Last and in his TED talk, Why Good Leaders Make You Feel Safe. There was never a discussion about who should write the foreword to Everybody Matters. Even before the first letter of the first word was put to paper, the entire team knew there was only one person who should introduce a book about the value of people. Simon has become a powerful voice in the world to spread the vision of Truly Human Leadership and we are deeply humbled by his endorsement.